professional gambler

Tony Bloom: The Mastermind Behind Brighton’s Rise and the Billionaire Betting Empire

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Tony Bloom: The Mastermind Behind Brighton’s Rise and the Billionaire Betting EmpireTony Bloom, often referred to as “The Lizard” for his unflappable demeanor under pressure, stands as a towering figure in the realms of professional gambling and football club ownership. His journey from a young enthusiast placing bets in local bookmakers to becoming a billionaire entrepreneur and the chairman of Brighton & Hove Albion Football Club is a narrative of strategic acumen, data-driven decision-making, and an unwavering passion for football.​

Early Life and Introduction to Gambling

Born Anthony Grant Bloom on March 20, 1970, in Brighton, England, Bloom’s fascination with gambling ignited at a tender age. At just ten years old, he placed his first wager on a slot machine, marking the beginning of a lifelong engagement with betting. During his teenage years, he reportedly used fake identification to access local betting shops, showcasing an early determination to immerse himself in the world of gambling.

Academic Pursuits and Professional Beginnings

Bloom’s academic journey led him to the University of Manchester, where he studied mathematics. The analytical skills honed during his studies became instrumental in his gambling career, allowing him to develop sophisticated betting models based on statistical analysis. In the 1990s, Bloom began betting on sports, particularly football, quickly earning a reputation as one of the sharpest minds in the business due to his analytical and data-driven approach. ​

Poker Career

Beyond sports betting, Bloom made significant strides in the world of professional poker. Known for his calm and calculated playing style, he participated in numerous high-profile tournaments. His poker achievements include 11 money finishes at the World Series of Poker (WSOP) and a notable presence in the European Poker Tour. Although he did not secure a WSOP bracelet, his consistent performances solidified his status as a formidable poker player.

Entrepreneurial Ventures and Starlizard

In the early 2000s, recognizing the burgeoning potential of online gambling, Bloom established a bookmaker specializing in the Asian handicap system, which he sold in 2005 for £1.2 million. He also co-founded two gaming sites that were later acquired in deals worth up to $204 million, though the exact figures remain undisclosed.

Bloom’s most notable entrepreneurial endeavor is Starlizard, a sports betting consultancy founded in 2006. Operating as a quasi-hedge fund, Starlizard employs advanced statistical models and data analysis to identify value in betting markets. The firm advises high-net-worth clients on strategic betting, leveraging Bloom’s expertise to gain an edge over traditional bookmakers. Starlizard’s success is attributed to its rigorous data-driven methodologies and strategic risk management, setting new standards in the sports betting industry. ​

Brighton & Hove Albion: A Footballing Renaissance

A lifelong supporter of Brighton & Hove Albion, Bloom’s familial ties to the club run deep; his grandfather, Harry Bloom, served as vice-chairman during the 1970s. In 2009, Bloom became the chairman after securing a 75% shareholding and investing £93 million into the club, primarily funding the development of the Falmer Stadium (now known as the American Express Community Stadium). ​

Under Bloom’s stewardship, Brighton experienced a remarkable transformation. The club achieved promotion to the Premier League in the 2016-17 season, ending a 34-year absence from the top tier of English football. Bloom’s strategic vision included appointing managers like Chris Hughton and later Graham Potter, who implemented progressive playing styles and fostered a culture of continuous improvement. The 2021-22 season saw Brighton secure their highest-ever Premier League finish, a testament to Bloom’s effective leadership. ​

Expanding Football Investments

Bloom’s passion for football ownership extends beyond Brighton. In 2018, he acquired Belgian club Royale Union Saint-Gilloise (USG), guiding them to promotion to the Belgian First Division A after a 48-year absence. To comply with UEFA’s multi-club ownership rules, Bloom adjusted his stake in USG, becoming a minority shareholder when both USG and Brighton qualified for European competitions in the 2023-24 season. ​

In March 2025, Bloom expanded his football portfolio by acquiring a 19.1% stake in Melbourne Victory, an A-League club in Australia. This investment aligns Melbourne Victory with other A-League clubs having financial connections to English Premier League teams. Bloom expressed enthusiasm about supporting the club’s growth, highlighting his personal connections to Australia through his family. ​
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Philanthropy and Community Engagement

Beyond his business ventures, Bloom is actively involved in philanthropy. As chairman of the Bloom Foundation, he supports various charitable initiatives, including the development of a synagogue and community center in Hove. His contributions to football and the Brighton community were recognized in the 2024 New Year Honours, where he was appointed Member of the Order of the British Empire (MBE). ​

Conclusion

Tony Bloom’s evolution from a passionate young gambler to a billionaire entrepreneur and football club chairman encapsulates a narrative of strategic foresight, analytical prowess, and dedication. His impact on the gambling industry through ventures like Starlizard and his transformative leadership at Brighton & Hove Albion underscore his multifaceted success. Bloom’s story serves as an inspiring example of how data-driven decision-making and an unwavering commitment to one’s passions can lead to extraordinary achievements.​

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How does someone become a professional poker player?

Image Source: UnsplashHow does someone become a professional poker player?

Taking poker to a professional level requires skill and determination like any other career path. While some players begin as hobbyists and transition into the professional world, others make a conscious effort to get there.

Going pro requires a lot more than simply understanding the game. It requires advanced skill, strategy, and even psychological knowledge. In this article, we explore how to become a professional poker player, from learning the basics to entering competitions.

Learning the fundamentals of poker

Every professional poker player starts with a solid understanding of the game’s core principles. Knowing which hands to play, how to adjust strategies based on position, and when to fold are all essential skills. Strong decision-making begins with understanding probabilities and recognising patterns in opponents’ behaviour. Players who consistently make smart choices at the table develop a long-term edge over those who rely on instinct alone.

Beyond the basics, professionals often specialise in a particular format, whether it’s Texas Hold’em, Omaha poker, or another variation. Mastering a specific style allows for a deeper understanding of advanced strategies, giving players an advantage in tournaments or cash games.

The role of study & improvement

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Poker is a game of skill, and those who take it seriously spend a lot of time reviewing their play and tweaking their strategies. Many professionals read books, take online courses, or even hire coaches to help them break down their approach. Watching high-level games, analysing past hands, and staying updated on the latest strategies are all part of continuous improvement.

One of the most effective ways to develop as a player is to review previous hands and identify mistakes. Many professionals keep detailed notes on key moments in their games, looking for patterns in their own decision-making and areas where they could have played differently.

Managing a bankroll responsibly

A critical aspect of playing poker professionally is managing money effectively. Without proper bankroll management, even the most skilled players can struggle to sustain long-term success. Setting clear limits on how much to risk in any given session helps ensure that short-term variance doesn’t wipe out months of progress.

Key elements of solid bankroll management include:

• Separating poker funds from personal finances. Keeping a dedicated bankroll prevents unnecessary financial strain and ensures that poker-related expenses don’t interfere with daily living costs.

• Using conservative buy-in strategies. Many professionals follow guidelines like the “100 buy-in rule” for tournaments or the “50 buy-in rule” for cash games to reduce the risk of losing too much too quickly.

• Adjusting stakes based on performance. Moving up or down in stakes based on results helps protect a bankroll while allowing for steady progress. Playing at a comfortable level ensures a focus on good decision-making rather than the fear of financial loss.

• Avoiding impulsive decisions. Sticking to a clear financial plan prevents unnecessary risks, such as playing higher stakes after a loss in an attempt to recover quickly. Discipline is key to long-term success.

• Factoring in variance. Even skilled players experience natural swings in results. Building a bankroll with an understanding of variance allows professionals to handle downswings without drastically altering their approach.

Playing within a comfortable financial range also allows professionals to focus on making good decisions without the added pressure of worrying about losses. Keeping track of wins and losses over time helps players adjust their approach, ensuring they stay financially stable while continuing to improve their game.

Mental discipline & focus

The key to great poker play is staying in control no matter what. Professional players learn to handle both good and bad runs without letting emotions take over. A tough loss can be frustrating, but reacting impulsively often makes things worse. The best players stay patient, trust their strategy, and focus on making smart decisions instead of chasing quick wins. Learning to manage emotions at the table is what separates professionals from those who let frustration dictate their play.

Staying focused for long poker sessions is just as important as knowing the game itself. Whether playing online or in person, distractions can lead to costly mistakes. Professionals train themselves to stay sharp, making sure every decision is based on logic rather than impulse. This kind of mental discipline takes time to develop, but it makes all the difference. Players who stay calm and think clearly, even when under pressure, consistently make better choices and gain an edge over the competition.

Gaining experience in competitive settings

To improve and compete at a professional level, players need real-world experience. Many start by playing in structured online environments where they can build their skills in a controlled setting. Others test their abilities in live games, learning how to read opponents and adapt to different playing styles.

Progressing through different levels of play helps players refine their strategy and develop a deeper understanding of the game. Tournament settings, in particular, provide a structured environment where decision-making and adaptability are tested over long sessions.

As players advance, they often look for structured opportunities to compete in bigger events. This is where promotions like PokerStars Power Path can provide a clear way to progress, offering a system that helps players gain access to larger tournaments and refine their competitive edge.

Wrap-up

Becoming a professional poker player is difficult but not impossible. As with anything, time, effort, and commitment to learning will lead to positive results. It’s not simply a case of playing more, but playing smarter, taking lessons from every engagement.

This niche career can be rewarding and intellectually challenging, but it’s certainly not for everyone. It can be risky and stressful if not approached carefully. By continuously improving, staying disciplined, and approaching the game strategically, dedicated players can carve out a space for themselves in the competitive world of poker.

The Secrets Behind Tony Bloom’s Starlizard Betting Consultancy Success

Image by freepikThe Secrets Behind Tony Bloom’s Starlizard Betting Consultancy SuccessTony Bloom, a gambling mastermind and data-driven entrepreneur, has built one of the most formidable betting consultancies in the world: Starlizard. From humble beginnings in Brighton to becoming a billionaire, Bloom’s journey is one of intelligence, risk-taking, and innovation. His consultancy firm, Starlizard, is the epicenter of sports betting analysis, influencing wagers worth billions annually. So, what makes Starlizard a success? Here are five secrets that contribute to its dominance.

1. Data-Driven Decision Making

One of the key aspects that set Starlizard apart is its reliance on data rather than intuition. Bloom, a mathematics graduate from Manchester University, understands the power of numbers and statistical modeling. Starlizard employs a vast team of analysts, statisticians, and researchers who dissect every aspect of a football match. They consider factors like team formations, weather conditions, player injuries, and even referee tendencies.

Bloom’s approach was shaped by his early gambling experiences when he admitted he was a ‘hopeless gambler’ who relied on guesswork. He learned that to win consistently, he needed to eliminate emotion and embrace data analytics. Today, Starlizard’s models are so sophisticated that they often outperform traditional bookmakers in predicting match outcomes.

2. Expertise in Asian Handicap Betting

Bloom’s foray into the Asian football market in 1997 with Victor Chandler introduced him to Asian handicap betting, a system that levels the playing field between two teams. Unlike traditional odds, Asian handicap betting removes the possibility of a draw, allowing for a more nuanced approach to betting.

Starlizard’s expertise in this niche area gives its clients an edge. Since many bookmakers operate with margins, understanding how to navigate Asian handicaps allows for more precise betting opportunities. This knowledge was a crucial turning point for Bloom, leading to the creation of his consultancy firm, which now advises high-stakes bettors worldwide.

3. Cutting-Edge Technology and AI Integration

Starlizard doesn’t just rely on human expertise—it harnesses artificial intelligence and machine learning to refine its betting strategies. The firm invests heavily in technology, ensuring that its predictive models stay ahead of the competition.

Bloom, who previously worked as a trader in financial markets, applies similar algorithmic strategies to betting. His experience in trading options and spread betting honed his skills in understanding market inefficiencies. By integrating AI-driven analytics, Starlizard continuously adapts to the evolving sports betting landscape, maintaining an unrivaled level of accuracy.

4. Risk Management and Bankroll Strategy

One of Bloom’s most crucial lessons came in 1994 when he lost £5,000 betting on an England vs. West Indies Test match. Instead of seeing it as a failure, he viewed it as a learning experience. He recognized that in order to win big, he had to be willing to lose—albeit in a controlled and calculated manner.

Starlizard employs strict risk management strategies, ensuring that clients’ bankrolls are protected while maximizing profit potential. The consultancy advises clients on how to spread risk across multiple bets rather than overexposing themselves to single-event losses. This disciplined approach minimizes variance and ensures long-term profitability.

5. Secrecy and Exclusivity

Unlike traditional bookmakers, Starlizard does not place bets itself but provides advisory services to an exclusive list of high-net-worth clients. The secrecy surrounding the firm adds to its allure and effectiveness. Information is a crucial asset in the betting world, and Starlizard keeps its insights confidential to maintain its competitive advantage.

With a headquarters in North London, Starlizard operates like a hedge fund, where only select clients gain access to its data and advice. This exclusivity ensures that market inefficiencies aren’t exploited by too many bettors, allowing Bloom’s strategies to remain effective.

Conclusion

Tony Bloom’s success with Starlizard is no accident—it’s the result of years of learning, data analysis, and strategic risk-taking. His transformation from a teenage gambler using fake IDs to bet in local bookies to running the world’s most advanced betting consultancy is a testament to his brilliance.

By combining data-driven decision-making, expertise in Asian handicap betting, AI-driven analytics, stringent risk management, and an air of exclusivity, Starlizard has redefined sports betting. Bloom’s story isn’t just about luck; it’s about innovation, resilience, and an unwavering commitment to staying ahead of the game. Whether in poker, horse racing, or football, one thing is certain—Tony Bloom always plays to win.

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Tony Bloom Pro Gambler – Timeline of a Billionaire’s Net Worth

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Tony Bloom Pro Gambler - Timeline of a Billionaire's Net WorthHave you heard of Tony Bloom, professional gambler?

If you love gambling: horse racing, poker or football then I’d be very surprised if you haven’t heard of this private figure. I’ve written many articles about professional gamblers and few have achieved millionaire status. An even smaller number billionaires.

Bloom was inspired to gamble by his grandfather who enjoyed a bet and owned greyhounds.

However, that initial seed or enthusiasm led to a professional gambler of the likes few have seen before. He may even be the greatest of them all. To many, he is a modern-day hero.

He’s nicknamed The Lizard due to his ice-cold persona at the poker table.

It’s interesting that Bloom enjoys all forms of gambling. A successful poker player winning $3.5 million in live poker tournaments including the Australasian Poker Champion (2004). He’s had his share of winning racehorses including Energumene who has total earnings of £1M winning back-to-back Queen Mother Champion Chase at the Cheltenham Festival. Notwithstanding his love of football, and major shareholder and Chairman at Brighton & Hove Albion Football Club since 2009. They gained promotion to the Premier League in the 2016-17 season. He invested £93 million in the clubs new ground, Amex Stadium, located in Falmer.

Bloom, born and bred in Brighton, a 1970’s child, didn’t start  with a silver spoon in his mouth, from a Jewish background.

Let’s take a look at Bloom’s timeline from a 70s child to gambling billionaire.

  • 1970 (20th March) born, Brighton.
  • 1980s: Influenced by his grandfather who like a bet, owned greyhounds and enjoyed a night at the casino. At 7 or 8 Tony used to go to the local arcades and as a teenager faked an ID to bet at the local bookies, his interests mainly football and horse racing. However, in these early years he admitted he was a ‘hopeless gambler’ and guessing.
  • 1988: Mancester University reading Mathematics. Graduated with Degree in 1990. He got involved with sports and spread betting making his hobby pay.
  • 1991: Trainee Accountant with Ernst & Young. Lasted two and half years, punting in his spare time, winning £20,000.
  • 1993: City trader learning how to trade options on the London International Financial Futures Exchange. The job lasted six months as he was winning much more money betting.
  • 1994: Professional gambler spread-betting far more aggressively. He remembers losing £5000 betting the England v West Indies Test match. He said he was ‘ridiculously bullish’ and could have lost his whole bank. The loss felt like a triumph. Insightfully he said: ‘I believe in betting aggressively and, occasionally, to win big, you have to risk losing.’
  • 1997: Contacted by Victor Chandler bookmaker to break into Asian football market. First time he learned about Asian handicap betting. Spent six month in Bangkok betting for himself and Chandler.
  • 1998: Worked for Chandler in Gibraltar operation.
  • 2002: Started bookmaker business Premierbet on eve of World Cup bring Asian handicap betting to an English audience. He sold the company for £1M.
  • 2003: Reverted from professional gambling to private betting syndicate using data analytics and algorithms.
  • 2006: Founded Starlizard sports betting consultancy, primarily football, providing data-driven insights to high-stakes gamblers (a large team based in north London: analysts, statisticians and researchers). The biggest betting operation in the world. Starlizard doesn’t place bets for itself and acts as an advisory service for private clients. They reputably place bets worth hundreds of millions each year. Later billions per annum.
  • 2009: Major shareholder and Chairman of Brighton & Hove Albion Football Club.
  • 2011: Blooms investes £93M Amex Stadium (Premier League Ready).
  • 2016/17: Brighton promoted to Premier League.
  • 2020: Rise of Brighton to Premier League and investments see net worth £1B.
  • 2023: Brighton qualifies for European competition.
  • 2024: Appointed an MBE in New Year Honours for services to association football and to the community of Brighton

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Fearless Freddie Williams: The Bookmaker Who Took On Giants

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Fearless Freddie Williams: The Bookmaker Who Took On GiantsFreddie “Fearless” Williams, an iconic Scottish bookmaker, was renowned for his audacious betting strategies and unwavering presence at the Cheltenham Festival, where he famously took on legendary gambler J.P. McManus. Williams’ life was a blend of grit, business acumen, and risk-taking that made him a celebrated figure in British horse racing and a symbol of the old-school bookmaker tradition.

Early Life and the Rise of a Bold Bookmaker:

Born in the mining community of Cumnock, Ayrshire, Williams grew up in a modest environment. His family’s background in mining and their involvement in pitch-and-toss games influenced his path into bookmaking. As a boy, Williams would act as a lookout for illegal gambling sessions among miners, sharpening his instincts early on. Illness prevented him from entering the mines, pushing him instead into other fields. He began his career at a local lemonade factory, rising to a managerial position before eventually taking ownership following a staff buyout. Later, he launched Caledonian Bottlers, a successful alcopop manufacturer, which provided him with the financial foundation to pursue his true passion: bookmaking​.

Building His Bookmaking Empire:

Williams started his bookmaking career with a pitch at Ayr racecourse in 1974, where his willingness to take large bets earned him a reputation. His fearless nature attracted attention from both casual punters and high-stakes gamblers, and he eventually expanded to own multiple betting shops across Ayrshire. However, it was his dream to secure a coveted bookmaker’s pitch at Cheltenham that became a turning point in his career. After waiting for decades on a transfer list, he seized the opportunity to buy a pitch when the rules changed in the late 1990s, becoming the first bookmaker to make such a purchase. His entry into the Cheltenham Festival marked the beginning of his high-profile betting battles​.

The Epic Rivalry with J.P. McManus:

Williams’s rivalry with J.P. McManus, one of the sport’s biggest bettors, captivated racing fans. McManus, known for his daring wagers, saw in Williams a bookmaker willing to match his boldness. Their encounters at Cheltenham became legendary, where McManus often placed large sums against Williams. Their most notable face-off occurred in 2006, when McManus won a staggering £1 million from Williams after betting on two horses, Reveillez and Kadoun, both of which claimed victory.

Despite the financial toll, Williams maintained a respect for McManus, and the rivalry was characterized by mutual admiration rather than animosity. While such losses could devastate other bookmakers, Williams took these setbacks in stride, viewing them as part of the thrill of the betting world. His resilience and sportsmanship only added to his popularity among punters and within the racing community​.

Legacy and Family Tradition:

Freddie Williams’ legacy continues through his daughter, Julie, who described her father’s influence on her and his role as a mentor in their family’s bookmaking business. Julie fondly recalls her experiences at Cheltenham, where Williams’ “Fearless” moniker was solidified. Freddie’s audacity not only set a high standard in the betting industry but also inspired his family to continue his approach to bookmaking, balancing respect for tradition with a keen eye for innovation. Today, the Williams name remains synonymous with bold and fair betting practices, and Julie has taken up her father’s mantle, keeping their two remaining shops active and cultivating a loyal customer base in an era increasingly dominated by online betting​.

Freddie Williams’ life was one of tenacity and calculated risk, rooted in his working-class upbringing but marked by ambition and courage. His rivalry with J.P. McManus is a testament to the audacious spirit that defined him, ensuring that he remains a cherished figure in the history of British horse racing.

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