Tony Bloom, often referred to as “The Lizard” for his unflappable demeanor under pressure, stands as a towering figure in the realms of professional gambling and football club ownership. His journey from a young enthusiast placing bets in local bookmakers to becoming a billionaire entrepreneur and the chairman of Brighton & Hove Albion Football Club is a narrative of strategic acumen, data-driven decision-making, and an unwavering passion for football.
Early Life and Introduction to Gambling
Born Anthony Grant Bloom on March 20, 1970, in Brighton, England, Bloom’s fascination with gambling ignited at a tender age. At just ten years old, he placed his first wager on a slot machine, marking the beginning of a lifelong engagement with betting. During his teenage years, he reportedly used fake identification to access local betting shops, showcasing an early determination to immerse himself in the world of gambling.
Academic Pursuits and Professional Beginnings
Bloom’s academic journey led him to the University of Manchester, where he studied mathematics. The analytical skills honed during his studies became instrumental in his gambling career, allowing him to develop sophisticated betting models based on statistical analysis. In the 1990s, Bloom began betting on sports, particularly football, quickly earning a reputation as one of the sharpest minds in the business due to his analytical and data-driven approach.
Poker Career
Beyond sports betting, Bloom made significant strides in the world of professional poker. Known for his calm and calculated playing style, he participated in numerous high-profile tournaments. His poker achievements include 11 money finishes at the World Series of Poker (WSOP) and a notable presence in the European Poker Tour. Although he did not secure a WSOP bracelet, his consistent performances solidified his status as a formidable poker player.
Entrepreneurial Ventures and Starlizard
In the early 2000s, recognizing the burgeoning potential of online gambling, Bloom established a bookmaker specializing in the Asian handicap system, which he sold in 2005 for £1.2 million. He also co-founded two gaming sites that were later acquired in deals worth up to $204 million, though the exact figures remain undisclosed.
Bloom’s most notable entrepreneurial endeavor is Starlizard, a sports betting consultancy founded in 2006. Operating as a quasi-hedge fund, Starlizard employs advanced statistical models and data analysis to identify value in betting markets. The firm advises high-net-worth clients on strategic betting, leveraging Bloom’s expertise to gain an edge over traditional bookmakers. Starlizard’s success is attributed to its rigorous data-driven methodologies and strategic risk management, setting new standards in the sports betting industry.
Brighton & Hove Albion: A Footballing Renaissance
A lifelong supporter of Brighton & Hove Albion, Bloom’s familial ties to the club run deep; his grandfather, Harry Bloom, served as vice-chairman during the 1970s. In 2009, Bloom became the chairman after securing a 75% shareholding and investing £93 million into the club, primarily funding the development of the Falmer Stadium (now known as the American Express Community Stadium).
Under Bloom’s stewardship, Brighton experienced a remarkable transformation. The club achieved promotion to the Premier League in the 2016-17 season, ending a 34-year absence from the top tier of English football. Bloom’s strategic vision included appointing managers like Chris Hughton and later Graham Potter, who implemented progressive playing styles and fostered a culture of continuous improvement. The 2021-22 season saw Brighton secure their highest-ever Premier League finish, a testament to Bloom’s effective leadership.
Expanding Football Investments
Bloom’s passion for football ownership extends beyond Brighton. In 2018, he acquired Belgian club Royale Union Saint-Gilloise (USG), guiding them to promotion to the Belgian First Division A after a 48-year absence. To comply with UEFA’s multi-club ownership rules, Bloom adjusted his stake in USG, becoming a minority shareholder when both USG and Brighton qualified for European competitions in the 2023-24 season.
In March 2025, Bloom expanded his football portfolio by acquiring a 19.1% stake in Melbourne Victory, an A-League club in Australia. This investment aligns Melbourne Victory with other A-League clubs having financial connections to English Premier League teams. Bloom expressed enthusiasm about supporting the club’s growth, highlighting his personal connections to Australia through his family.
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Philanthropy and Community Engagement
Beyond his business ventures, Bloom is actively involved in philanthropy. As chairman of the Bloom Foundation, he supports various charitable initiatives, including the development of a synagogue and community center in Hove. His contributions to football and the Brighton community were recognized in the 2024 New Year Honours, where he was appointed Member of the Order of the British Empire (MBE).
Conclusion
Tony Bloom’s evolution from a passionate young gambler to a billionaire entrepreneur and football club chairman encapsulates a narrative of strategic foresight, analytical prowess, and dedication. His impact on the gambling industry through ventures like Starlizard and his transformative leadership at Brighton & Hove Albion underscore his multifaceted success. Bloom’s story serves as an inspiring example of how data-driven decision-making and an unwavering commitment to one’s passions can lead to extraordinary achievements.
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