Online casino game developers are always looking to innovate. Games and websites need to get continually better to drag in as many players as possible. Every so often, developers stumble across something so innovative it takes the casino world by storm. Those innovations start appearing everywhere you look. They go viral. We want to look at some of these viral innovations.
Social Gaming
More websites are starting to incorporate social features into the mix. This may be something as simple as a chatroom, site leaderboards, winner notifications, etc.
This is because many sites have noticed that people crave the social aspect of gambling. When people head to a land-based casino, they don’t just head there to win. They head there because they want to have fun socialising with others. Online casinos are incorporating these features to try to replicate this somewhat.
Provably Fair Gaming
Players always want to know that the games they are playing are fair. This is why more games than ever are now incorporating provably fair gaming. This includes games such as Aviator, which you can find reviewed at Betway Insider.
Provably fair technology provides a way for players to independently check that a game is fair and hasn’t been manipulated in any way. We won’t get into the technical side of how provably fair checks work, since it can be quite complicated. However, it makes ample use of blockchain technology (the same thing that runs the world of crypto) for the checks and tracking.
Gamification
Gamification is about boosting player retention and has been incorporated into a lot of online casinos.
The whole idea of gamification is to make the gambling experience a lot more “interactive.” Yes, we know it is interactive already, b interactivity will go beyond the actual games.
Sites may incorporate features such as achievements, leaderboards, unlocks when a certain number of games have been played, etc. This boosts player engagement and retention, as players are always looking to reach new goals, as becoming a billionaire gambler is fairly unrealistic for most.
AI and Machine Learning
We are still in the earliest stages of AI and machine learning in the world of online casinos. However, we firmly believe that this is the next tech that will be going viral.
AI and machine learning will completely shake up how online casinos work. For example:
– The website can learn exactly what type of game the player enjoys. This will allow the site to do a far better job at recommending games to players. This will keep players gambling and make it easier for those players to find something new to play when they’re feeling a little bit bored.
– Player behaviour can be tracked. This may help an online casino combat fraud on the website. However, it is currently being used extensively to provide a way to check that players are gambling responsibly. Remember, online casinos in the UK have a legal requirement to stamp out problem gambling. AI and machine learning can be used to spot problem gambling habits before they even become a major problem. This tech can provide online casinos with a way to handle the problem at an early stage.
Cryptocurrency Integration
Lots of people now enjoy gambling in cryptocurrency, so online casinos have been working hard to incorporate cryptocurrency payment solutions. Most online casinos now offer this as a payment option, even if it is not immediately obvious. This is because some payment methods, especially Neteller, allow people to make deposits using cryptocurrency. We wouldn’t be surprised if online casinos made a bigger deal about cryptocurrency integration shortly.
Live Dealer Games
Just a few years ago, most online casinos didn’t have live dealer games. The tech and player base weren’t there yet. This has now changed. Most online casinos now have tons of rooms with live dealers in them. There are plenty of game options, better video streaming quality, longer “opening hours” (most now run 24/7) and better game UIs. A lot of online casinos are investing heavily in live dealer games. They make a lot of money, and they attract both casual and more hardcore gamblers.
Final Thoughts
This is just a small smattering of some of the innovations that have gone viral in the world of online casinos. There are more that we could have mentioned, including skill-based casino games, VR and streamer integration. As you play at online casinos more, you’ll notice that they are always trying to innovate. A piece of tech that you find cool now will almost certainly take the casino world by storm, eventually. Not too long ago, we doubted that live dealer casino games would take off. Now, they’re everywhere!

