It’s always good to see the introduction of fresh new solutions to classic problems. But to see how effective a new approach is, we also need to understand more about the issue being resolved. The introduction of BetterGambling promises to make it easier for the public to weigh up gambling sites, but what are they doing differently and why?
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What Problem Are They Solving?
The last few years have seen explosive growth in the online gambling industry. Better technology and connectivity mean that many people all over the planet are now looking for sites where they can place sports bets or spin the reels on slot machines. Classic casino table games like roulette and craps have also been brought into the modern age through the use of live-streaming, where human dealers or presenters are now available to access even from the home.
This is good news for the market, but it raises a few issues that need to be taken into account. Firstly, not all of these sites offer the same level of variety and security. Terms like SSL and HTTPS are key to understanding how safe player data is kept once entered on the site.
New players may not be able to confirm just by looking at a casino how much the games pay out, or what they need to do to claim the bonus. While all good gambling sites have terms & conditions, it’s clear that people don’t always take the time to read and understand them. This ties in with a Pew Research Center study, showing that 98% of people were happy to agree to T&Cs that had an obviously false clause added to them.
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The Brand’s Expertise in the Industry
Gambling review sites help players by looking at the top sites and comparing them. This means that they can highlight the most important parts of the T&Cs. For example, if a welcome package has a 200% bonus, players might quickly sign up for it. But by reading a comparison, they may see that it has high wagering requirements that make the bonus less effective.
Creating a gambling comparison system requires a high level of expertise in the industry, as the reviews need to point out the most important issues that readers might miss if they read the site on their own. This puts the emphasis on the comparison sites to be reliable and provide all the necessary information so that their visitors can make informed decisions.
The six-stage review process taken by BetterGambling looks at the UK’s gambling sites and assesses each one using set criteria. Banking, slot games, and live games get the biggest weighting of 20% towards the overall result. 15% is the weighting for usability and customer service. Finally, 10% of the score comes from the security aspect, including the UK licence and tools for responsible gambling.
This different approach puts the focus on giving players the knowledge they need to get started safely. Casino comparison sites aren’t new, but this fact-based approach with a tangible result at the end of the review process makes BetterGambling stand out as offering a solid solution for players who want information they can trust.
The introduction of trustworthy reviews and easy-to-read comparison data has helped make it easier for newcomers to get a smooth start while avoiding the key pitfalls that have been an issue in this area in the past.
